The official press conference for Prolight + Sound Bangkok (PLSB) 2026 was successfully held at Elysium Immersive Club, Bravo Bangkok, on 23 March, bringing together 100 leading industry stakeholders including Golden Duck Group, Mahajak Development, ProPlugin, The Asavasopon, and Vichai Trading, alongside government representatives, associations, and media from across the professional audio, lighting, event, and entertainment sectors. This strong interest reflects the ongoing momentum of Southeast Asia’s entertainment, event, and music market – one of the fastest-growing sectors globally. At the upcoming show, visitors will have the opportunity to connect with over 150 international exhibitors and engage with more than 5,000 trade visitors from across Asia, reinforcing the fair’s role as a key regional platform for business, networking, and industry growth. 

As Southeast Asia emerges as a global hotspot for concerts, festivals, and immersive entertainment, Prolight + Sound Bangkok is strategically positioned to capitalise on this growth and accelerate industry development across the region. 

The press conference opened with a high-impact immersive demonstration prepared by Elysium Immersive Club, showcasing next-generation visual, lighting, and sound technologies. Subsequent panel discussions included distinguished speakers from the Tourism Authority of Thailand (TAT), Thailand Convention and Exhibition Bureau (TCEB), Event Management Association (EMA), ONE Asia Ventures, PM Center, Elysium Immersive Club, and CRÈME Academy, who all shared valuable insights on the development of the professional entertainment industry. 

A key panel discussion under the theme “Advancing the Professional Entertainment Industry in ASEAN: Technology, Live Experience & Regional Competitiveness” highlighted a shared consensus across public and private sectors: the entertainment and events industry is entering a new era driven by advanced technologies, immersive experiences, and large-scale productions. Thailand is uniquely positioned to lead this transformation, supported by strong infrastructure, a dynamic creative economy, and increasing demand for world-class live experiences. 

 
Show Highlights of Prolight + Sound Bangkok 2026 

• Outdoor audio demonstrations, including advanced line-array systems 

• Live immersive technology showcases and real-world applications for concerts, festivals, and mega events 

• Musical Instruments & Gear Zone featuring instruments, DJ equipment, backline gear, and performance technologies 

• Comprehensive conference programme and industry-led knowledge sessions 

Mr Richard Li, Executive Director, Messe Frankfurt (HK) Ltd, stated: “Bangkok stands as a strategic gateway for the expansion of the Prolight + Sound brand into Southeast Asia, one of the fastest-growing markets for live entertainment and professional AV technologies. Backed by Messe Frankfurt’s global leadership and VNU Asia Pacific’s regional expertise, the show connects international innovation with ASEAN demand, offering exhibitors visibility, access to quality buyers, and long-term partnerships.” 

Ms Panadda Kongma, Vice President – Business, VNU Asia Pacific, added: “Prolight + Sound Bangkok 2026 marks a significant milestone as the first Southeast Asian edition of this globally recognised platform. As the industry experiences rapid growth driven by concerts, festivals, immersive experiences, and mega events, Thailand is uniquely positioned to become a regional hub connecting global innovation with ASEAN demand. The show will bring together leading brands, cutting-edge technologies, and industry experts from around the world, while playing a key role in strengthening Thailand’s MICE, creative economy, and live entertainment sectors, and unlocking new business opportunities across the region.” 

A High-Growth Platform for ASEAN Market Expansion 
With Southeast Asia’s live entertainment and event industry experiencing strong growth, Prolight + Sound Bangkok presents a timely opportunity for global companies to establish their presence, expand distribution networks, and capture rising demand across ASEAN markets. 

The exhibition will feature comprehensive showcases across professional audio, lighting, stage, LED, pro AV systems, and music-related technologies, alongside immersive demonstrations and real-world applications tailored to concerts, festivals, venues, and mega productions. Building on the success of Prolight + Sound Guangzhou and Music China, Prolight + Sound Bangkok will feature a dedicated Musical Instruments & Gear Zone, tapping into Asia-Pacific’s USD 8.4 billion market, which is forecast to grow at 6.5% annually, positioning Thailand as a premier industry showcase1. The show will also include an official Singapore Pavilion, highlighting leading companies and innovations from Singapore, and reinforcing strong regional participation. 

Prolight + Sound Bangkok is strongly supported by a wide network of government agencies, industry associations, and international organisations, including the European Association for Business and Commerce (EABC), Event Management Association (EMA), Institute of Music Science & Engineering, King Mongkut’s Institute of Technology Ladkrabang, Metaverse Association of Thailand, Ministry of Tourism and Sports, Thailand, Netherlands–Thai Chamber of Commerce (NTCC), Pro Audio Visual Lighting Integration Association of Singapore (AVLIAS), Thai Exhibition Association (TEA), Thai Immersive Digital Media Entrepreneur Trade Association, Thai IoT Association, Thai–Italian Chamber of Commerce (TICC), Thailand Convention and Exhibition Bureau (TCEB), Thailand Professional Lighting Audio Visual Systems Association (TLAV), and the Tourism Authority of Thailand (TAT). This strong ecosystem of partners reinforces the show’s role as a regional industry platform and enhances opportunities for collaboration, innovation, and cross-border business growth. 

About Prolight + Sound Bangkok

Prolight + Sound Bangkok is jointly organised by Messe Frankfurt (HK) Ltd and VNU Exhibitions Asia Pacific, combining global expertise with strong regional market access to deliver a world-class industry platform for entertainment, event, and music industries.

For more information or to book exhibition space, please visit: www.prolightsound-bangkok.net

For Press / Editor, please contact Mrs.Saengtip Techapatiphandee, email: saengtip@vnuasiapacific.com

Intertraffic expands to Southeast Asia with launch of Intertraffic Asia in Bangkok

Intertraffic announces its expansion into Southeast Asia with the launch of Intertraffic Asia, marking a significant milestone in the brand’s global growth. The new event will be held in Bangkok from 28 to 30 April 2027, responding to the region’s rapidly growing demand for smart, safe, and sustainable mobility solutions. Intertraffic Asia joins the established Intertraffic portfolio, alongside flagship events in Amsterdam, Mexico, and China, further strengthening Intertraffic’s role as a global platform for mobility technology and innovation. The event was officially launched to the market on 11 March 2026 during Intertraffic Amsterdam.

Remco van Wijngaarden, Ambassador of the Kingdom of the Netherlands to Thailand is looking forward to the event. “On behalf of the Embassy of the Kingdom of the Netherlands in Bangkok, I warmly welcome the launch of Intertraffic Asia. The Netherlands and Thailand share a strong commitment to building safe, smart, and sustainable mobility systems that support economic growth and improve quality of life. As cities across the ASEAN region continue to evolve, platforms like Intertraffic Asia are essential to connect governments, industry leaders, and innovators to jointly accelerate practical solutions in traffic management, road safety and intelligent transport systems. I look forward to seeing this initiative strengthen partnerships between our regions, create new opportunities for the Dutch mobility sector, and contribute to safer and more liveable cities across Asia.”

The expansion is supported by a strategic partnership between RAI Amsterdam and VNU Asia Pacific, headquartered in Bangkok. This collaboration combines deep local market expertise with Intertraffic’s international network and knowledge to deliver a world-class event tailored to the Southeast Asian market.

Intertraffic’s expansion to Bangkok marks an important step in addressing Southeast Asia’s mobility challenges,” explains Nynke Lipsius, Group Director Mobility, RAI Amsterdam. “The region’s fast-paced development demands innovative, sustainable solutions. Governments across the region are making long-term investments in traffic and incident management, intelligent transport systems, public transport expansion, urban logistics, and sustainable mobility solutions. These developments create strong opportunities for international and regional technology providers active within the Intertraffic ecosystem. Our presence in Bangkok will foster collaboration and knowledge exchange, accelerating a route to smart, safe, and sustainable mobility for all.”

“Thailand is rapidly positioning itself as a regional hub for mobility and infrastructure development, making Bangkok the ideal location to launch Intertraffic Asia. With strong investment in intelligent transport systems, road infrastructure, and smart urban solutions, the country offers significant opportunities for global innovators and regional stakeholders alike.” according to Ms. Panadda Kongma, Vice-President Business, VNU Asia Pacific. “As part of a global organization headquartered in the Netherlands, with our Bangkok office driving market development across Asia for more than a decade, VNU Asia Pacific combines international expertise with deep regional insight. Together with RAI Amsterdam, we are confident in building Intertraffic Asia in Bangkok into Southeast Asia’s leading platform across traffic management and C-ITS, road safety and enforcement technologies, parking management, road infrastructure, and smart mobility, connecting global innovation with the region’s evolving transport challenges and opportunities.”

Bangkok serves as a strategic gateway to Southeast Asia’s mobility markets and is a key hub for infrastructure investment and smart city development. Its central position within ASEAN appeals to decision-makers from Thailand, Malaysia, Indonesia, Vietnam, Singapore, and beyond, making it an ideal location to connect policymakers, urban mobility leaders, and technology innovators shaping the future of mobility in the region.

With Intertraffic Asia, Intertraffic reinforces its commitment to driving collaboration, innovation, and sustainable mobility worldwide.

About Intertraffic Worldwide Events

Intertraffic has established itself, since its launch in 1972, as the leading international marketplace for smart, safe, and sustainable mobility, with events in the Netherlands, China, Mexico, and Thailand. Serving public and private parties, Intertraffic events offer a business trinity of in-depth knowledge of trends and developments, the very latest mobility and traffic technology solutions, and excellent networking opportunities. More information is available on www.intertraffic.com

Upcoming Intertraffic events

Intertraffic Amsterdam: 10 – 13 March 2026

Intertraffic China: 3 – 5 June 2026

Intertraffic Asia: 28-30 April 2027

Intertraffic Americas:  8 – 10 June 2027

Intertraffic Amsterdam: 7-10 March 2028

About RAI Amsterdam

Personal meetings are a powerful form of communication, and events are the ideal medium for connecting worlds, people and markets. With a portfolio of top brands, including Intertraffic, RAI Amsterdam creates inspiring events in the Dutch capital and abroad that blend context, content and communities. Wherever in the world an event may take place, the focus of RAI Amsterdam is on generating business for exhibitors, visitors, sponsors, and partners.

About VNU Asia Pacific

VNU Asia Pacific stands at the heart of Southeast Asia’s rapidly expanding economy and MICE industry, providing world-class platforms that connect businesses, industries, and innovations across the region. Headquartered in Bangkok, the hub of ASEAN, VNU Asia Pacific is part of the VNU Group, a globally recognized exhibition organizer operating under Royal Dutch Jaarbeurs. In Southeast Asia, VNU Asia Pacific is a joint venture with the TCC Group, enabling unparalleled access to regional networks and markets. By combining global expertise with strong local partnerships, VNU Asia Pacific is committed to driving industry growth, creating sustainable business opportunities, and shaping the future of exhibitions in ASEAN.

For more information (not for publication):

Carola Jansen-Young – Senior Brand Marketing Manager

Intertraffic Worldwide Events

RAI Amsterdam

c.jansen@rai.nl

Tel. +31 6 22 70 08 67

For more information (not for publication):

Rainy Sangtip Techapatiphandee – Senior MarCom Manager

VNU& Asia Pacific

saengtip@vnuasiapacific.com

Tel. +662 1116611 Ext.3