The official press conference for Prolight + Sound Bangkok (PLSB) 2026 was successfully held at Elysium Immersive Club, Bravo Bangkok, on 23 March, bringing together 100 leading industry stakeholders including Golden Duck Group, Mahajak Development, ProPlugin, The Asavasopon, and Vichai Trading, alongside government representatives, associations, and media from across the professional audio, lighting, event, and entertainment sectors. This strong interest reflects the ongoing momentum of Southeast Asia’s entertainment, event, and music market – one of the fastest-growing sectors globally. At the upcoming show, visitors will have the opportunity to connect with over 150 international exhibitors and engage with more than 5,000 trade visitors from across Asia, reinforcing the fair’s role as a key regional platform for business, networking, and industry growth. 

As Southeast Asia emerges as a global hotspot for concerts, festivals, and immersive entertainment, Prolight + Sound Bangkok is strategically positioned to capitalise on this growth and accelerate industry development across the region. 

The press conference opened with a high-impact immersive demonstration prepared by Elysium Immersive Club, showcasing next-generation visual, lighting, and sound technologies. Subsequent panel discussions included distinguished speakers from the Tourism Authority of Thailand (TAT), Thailand Convention and Exhibition Bureau (TCEB), Event Management Association (EMA), ONE Asia Ventures, PM Center, Elysium Immersive Club, and CRÈME Academy, who all shared valuable insights on the development of the professional entertainment industry. 

A key panel discussion under the theme “Advancing the Professional Entertainment Industry in ASEAN: Technology, Live Experience & Regional Competitiveness” highlighted a shared consensus across public and private sectors: the entertainment and events industry is entering a new era driven by advanced technologies, immersive experiences, and large-scale productions. Thailand is uniquely positioned to lead this transformation, supported by strong infrastructure, a dynamic creative economy, and increasing demand for world-class live experiences. 

 
Show Highlights of Prolight + Sound Bangkok 2026 

• Outdoor audio demonstrations, including advanced line-array systems 

• Live immersive technology showcases and real-world applications for concerts, festivals, and mega events 

• Musical Instruments & Gear Zone featuring instruments, DJ equipment, backline gear, and performance technologies 

• Comprehensive conference programme and industry-led knowledge sessions 

Mr Richard Li, Executive Director, Messe Frankfurt (HK) Ltd, stated: “Bangkok stands as a strategic gateway for the expansion of the Prolight + Sound brand into Southeast Asia, one of the fastest-growing markets for live entertainment and professional AV technologies. Backed by Messe Frankfurt’s global leadership and VNU Asia Pacific’s regional expertise, the show connects international innovation with ASEAN demand, offering exhibitors visibility, access to quality buyers, and long-term partnerships.” 

Ms Panadda Kongma, Vice President – Business, VNU Asia Pacific, added: “Prolight + Sound Bangkok 2026 marks a significant milestone as the first Southeast Asian edition of this globally recognised platform. As the industry experiences rapid growth driven by concerts, festivals, immersive experiences, and mega events, Thailand is uniquely positioned to become a regional hub connecting global innovation with ASEAN demand. The show will bring together leading brands, cutting-edge technologies, and industry experts from around the world, while playing a key role in strengthening Thailand’s MICE, creative economy, and live entertainment sectors, and unlocking new business opportunities across the region.” 

A High-Growth Platform for ASEAN Market Expansion 
With Southeast Asia’s live entertainment and event industry experiencing strong growth, Prolight + Sound Bangkok presents a timely opportunity for global companies to establish their presence, expand distribution networks, and capture rising demand across ASEAN markets. 

The exhibition will feature comprehensive showcases across professional audio, lighting, stage, LED, pro AV systems, and music-related technologies, alongside immersive demonstrations and real-world applications tailored to concerts, festivals, venues, and mega productions. Building on the success of Prolight + Sound Guangzhou and Music China, Prolight + Sound Bangkok will feature a dedicated Musical Instruments & Gear Zone, tapping into Asia-Pacific’s USD 8.4 billion market, which is forecast to grow at 6.5% annually, positioning Thailand as a premier industry showcase1. The show will also include an official Singapore Pavilion, highlighting leading companies and innovations from Singapore, and reinforcing strong regional participation. 

Prolight + Sound Bangkok is strongly supported by a wide network of government agencies, industry associations, and international organisations, including the European Association for Business and Commerce (EABC), Event Management Association (EMA), Institute of Music Science & Engineering, King Mongkut’s Institute of Technology Ladkrabang, Metaverse Association of Thailand, Ministry of Tourism and Sports, Thailand, Netherlands–Thai Chamber of Commerce (NTCC), Pro Audio Visual Lighting Integration Association of Singapore (AVLIAS), Thai Exhibition Association (TEA), Thai Immersive Digital Media Entrepreneur Trade Association, Thai IoT Association, Thai–Italian Chamber of Commerce (TICC), Thailand Convention and Exhibition Bureau (TCEB), Thailand Professional Lighting Audio Visual Systems Association (TLAV), and the Tourism Authority of Thailand (TAT). This strong ecosystem of partners reinforces the show’s role as a regional industry platform and enhances opportunities for collaboration, innovation, and cross-border business growth. 

About Prolight + Sound Bangkok

Prolight + Sound Bangkok is jointly organised by Messe Frankfurt (HK) Ltd and VNU Exhibitions Asia Pacific, combining global expertise with strong regional market access to deliver a world-class industry platform for entertainment, event, and music industries.

For more information or to book exhibition space, please visit: www.prolightsound-bangkok.net

For Press / Editor, please contact Mrs.Saengtip Techapatiphandee, email: saengtip@vnuasiapacific.com