Pet Fair South East Asia turns Bangkok into the pet industry’s new meeting place in Asia
Bangkok, November 2, 2022
Pet Fair South East Asia celebrated its premiere edition from October 26-28, 2022 in Bangkok, Thailand. After three long years of waiting, numerous show postponements, and three different virtual ‘PreConnect’ events, the first edition of the show attracted more than 6,000 international pet industry stakeholders. With more than 61 countries present and over 50% of all trade visitors coming from abroad, the 2022 edition has proven that the show’s industry reach goes well beyond the South East Asian region. The organizers are pleased with the first edition results and see it as a solid basis to further grow and innovate the platform in the years to come.
Under the motto ‘The pet industry’s new trade hub in Asia’, the first edition of Pet Fair South East Asia was officially inaugurated by H.E. Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce of Thailand on October 26, 2022 at the Bangkok International Trade & Exhibition Centre (BITEC).
165 exhibitors from over 30 different countries featured the show floor showcasing a wide range of the latest pet food, ingredient, accessory, machinery, and veterinary product solutions. In line with the show’s mission of providing a B2B pet industry partnership hub for distribution, retail, and sourcing, more than 6,000 international trade visitors primarily consisting of importers, distributors, wholesalers, pet shops, online retailers, private label procurers, and veterinarians visited the show floor over three days.
“Pet Fair South East Asia has been a great success for export-oriented Korean companies, states Suh Jung Ho, President of the Association of Korea Pet Product Export (AKPPE). “We have only received positive feedback throughout. We are looking forward to participating in Pet Fair South East Asia 2023 again.”
The show featured a comprehensive pet industry conference program taking place at its publicly accessible center stage as well as private seminars. Conference highlights included ‘Thailand’s Pet Food Industry: Time to be the world leader of the global pet food market’, by the Thai Department of Livestock Development (DLD), ‘Strategic direction of Europe’s largest pet retailer’, by Fressnapf / Maxizoo, and ‘Pet products business in Thailand’, by the Thai Pet Product Industries Association. In addition to its conference session, the Thai Department of Livestock Development (DLD) provided free consulting about the registration process of pet food in Thailand to the show’s attendees.
The three-day-tradeshow also featured two different networking events. Day one of Pet Fair South East Asia, October 26, was rounded off with a casual ‘Pet Fair Get together’ at the show’s buyer lounge, which went well beyond the official closing hour of the show. In the evening of day two, exhibitors and their network were invited to the show’s official networking night ‘One Night in Bangkok’, sponsored by Absolute Nutrition Co. Ltd. The sky bar networking event was attended by more than 300 key industry stakeholders who took their business talks to the bar while enjoying spectacular views of Bangkok’s skyline by night.
“Launching this new show in times like these has been a hard piece of work’, states Johannes C. Kraus, Project Manager of Pet Fair South East Asia. “I would like to take the opportunity to thank all exhibitors who have been staying committed to the show’s vision throughout the Covid-19 pandemic. From an organizer point of view, we are pleased with the first edition results and see it as a solid basis to further grow and innovate the platform in the years to come.”
The second edition of Pet Fair South East Asia will take place from October 25-27, 2023 at the Bangkok International Trade & Exhibition Centre (BITEC). Over 2,200 sqm of exhibiting space has already been booked on-site during the 2022 edition. Super early-bird rate bookings for Pet Fair South East Asia 2023 will officially open on November 21, 2022. The organizing company VNU Asia Pacific is confident to significantly grow the show in both exhibiting space and visitor attendance in its 2023 edition.